Of VIPERS and VOI

Dear Viper Nation:

As I began to write this, we were nearly through building out the 2010 Vipers. It was such a treat to see the holding area at Conner Avenue Assembly Plant. It looked like a giant package of M&M’s® exploded in our factory! Very inspiring stuff.

We celebrated the end of the current-generation Snake with a “Last Viper Off The Line” event on July 1. D’Ann Rauh received her custom Viper at Conner, followed by a reception at The Walter P. Chrysler Museum, which is showcasing “Born to Race – Dodge Viper Racing Heritage,” featuring an amazing collection of the most significant Vipers to hit the streets and the track since the Viper debuted in 1989 as a concept car. A special shout out to David Williams from Maryland, whose very first new vehicle purchase in his entire life is No. 2 of the Vooodoo Editions. Welcome to the Viper Nation—and you have great taste!

I hope each of you is doing whatever you can to make it to VOI.11, Sept. 30–Oct. 3, 2010. Salt Lake City is stunning; The Grand America and Little America Hotels and Miller Motorsports Park are amazing venues. There’s also World Challenge and Dodge Viper Cup series racing on Sunday! Chris Marshall, the other National Officers and several of the Salt Lake City area Viper owners have been working their tails off to bring you VOI at the lowest price it has ever been—without any compromises!

Although VOI.11 is truly an event for the people by the people, Dodge is 100 percent behind it. My family and I plan to be there, as well as a number of SRT® and Dodge staff. Dodge is sponsoring one of the dinners, the tech sessions and a very exclusive new product sneak peek … only for VOI attendees!

In the meantime, I am sweating the next “Ode to Viper!” and how and when we can get back to the Nürburgring!

Ralph Gilles

President and CEO, Dodge Car Brand

Chrysler Group LLC